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媒体与演讲资料

Media & Speaker Kit

供出版社、媒体、活动主办方、高校与专业机构快速获取标准介绍、演讲主题、作者照片与著作信息。

For publishers, media, event organizers, universities and professional institutions that need a standard introduction, speaking topics, an author portrait and book information.

01 标准身份Identity

02 短简介02 Short bio

何敏 · Darren He，产品经理与作者，拥有 20 多年全球产品、国际化与本地化相关经验。北京大学光华管理学院 MBA，《出海新势力》作者，GoxEDGE 全球拓展战略模型提出者。专业主线是全球产品、国际化与本地化，以及跨市场协作。

Darren He is a product manager and author with more than two decades of experience in global products, internationalization and localization. He holds an MBA from Peking University's Guanghua School of Management, is the author of 《出海新势力》, and the creator of the GoxEDGE Global Expansion Strategy Model.

03 长简介03 Extended bio

何敏 · Darren He，产品经理与作者，北京大学光华管理学院 MBA，《出海新势力》作者，GoxEDGE 全球拓展战略模型提出者。拥有 20 多年全球产品、国际化与本地化相关经验，职业实践覆盖国际化与本地化、数字业务与运营，以及汽车产品中的跨市场产品规划、区域适配与全球协同。这些经历分布在不同企业与产品环境中，关注复杂产品如何进入不同市场并持续运行。这本书是对长期实践的整理，不是对某一家企业经验的直接复制。

Darren He is a product manager and author with more than two decades of experience in global products, internationalization and localization. He holds an MBA from Peking University's Guanghua School of Management and is the author of 《出海新势力》 and the creator of the GoxEDGE Global Expansion Strategy Model. His work spans globalization and localization, digital business and operations, and automotive products, including cross-market product planning, regional adaptation and global collaboration. Those chapters come from different companies and product settings. The book organizes that long practice. It is not a copy of any single organization's experience.

04 作者照片04 Author portrait

下载高分辨率作者照片Download the high-resolution author portrait

05 著作05 Book

了解《出海新势力》与 GoxEDGE →Explore the book and GoxEDGE →

06 演讲主题06 Speaking topics

从“走出去”到“走下去”From entering overseas markets to staying and operating企业进入海外市场之后，全球经营问题才真正展开。The problems of global operations often open up after market entry.
全球产品如何跨越不同市场How global products work across different markets判断什么必须稳定，什么必须改变。Judging what must stay stable, and what has to change.
汽车软件中的全球一致性与本地适配Global consistency and local adaptation in automotive software在规则、数据差异和本地需求之间划清边界。Drawing a boundary among rules, data differences and local needs.
AI 时代的专业工作与知识资产Professional work and knowledge assets in the AI era持续观察通用能力普及以后，专业判断还如何积累。An ongoing look at what professional judgment still has to accumulate.

07 活动主持人介绍07 Host introduction

何敏（Darren He），产品经理与作者，北京大学光华管理学院 MBA，拥有 20 多年全球产品、国际化与本地化相关经验，职业实践覆盖科技服务、数字业务与汽车软件。《出海新势力》作者，GoxEDGE 全球拓展战略模型提出者。长期关注复杂产品如何跨越市场并持续运行。

Darren He is a product manager and author, and an MBA graduate of Peking University's Guanghua School of Management. He has more than 20 years of experience in global products, internationalization and localization, across technology services, digital business and automotive software. He is the author of 《出海新势力》 and the creator of the GoxEDGE Global Expansion Strategy Model. His work keeps returning to how complex products continue to work across markets.

08 联系08 Contact